Cinnafilm, Inc.

“purchasing of software hosted in the cloud. Discovery’s supply chain includes over 50 different services from dozens of vendors, chained together in a flexible orchestration fabric that creates workflows dynamically based on business needs. Building a Better Mousetrap”

“built and commanded by the talented team within Discovery. Note: On April 8, 2022, Discovery and AT&T closed their WarnerMedia transaction to become Warner Bros. Discovery. The process, technology, and workflows described in this case study only reflect the legacy Discovery side of the business. Some Backstory Like many media companies, Discovery initially built media workflows around legacy MAM systems and on-prem hardware and software. As the business of media & entertainment evolved to include a huge array of new products and services, Discovery transformed its workflows. Discovery embraced a new media supply chain philosophy focusing on building global workflows hosted on public cloud resources. The flexibility, scalability, and dynamic nature of these new supply chains helped Discovery transform the workflows for its over 500 linear networks and then launch Discovery+. Discovery, alongside other large media companies with similar philosophies, pushed the industry away from on-prem hardware and perpetual software licenses to new”