Campaign Monitor

Arguably the most important part of any email, your subject line serves as your first impression and could be the difference between a click or the trash bin.

than those without proof, and people want in on that action. In fact, 84% of people say they trust consumer reviews as much as a recommendation from a friend. Bottom line: the right testimonials can build your brand recognition and earn new customers. Start asking your customers for testimonials. Now that you know the importance of testimonials for your brand, you need to start collecting them. While some testimonials like reviews on Yelp or Amazon will be posted organically, you’ll have to openly ask your clients for reviews as well. By utilizing email marketing, you can send out automated communications to remind your clients to leave testimonials. Here are a few tips to get started: Ask immediately: You want your service or product to be fresh in your customer’s mind, so a timely response is crucial to get an honest response. Follow a customer journey: As part of lead flow, asking for testimonials throughout many points of the customer journey helps receive different perspectives of your brand. Make it easy: Create a process that takes the pressure off from your customers to give the

review with an easy email or form. Follow up: No matter if the review is positive or negative, it’s important to follow up to show that you care about your customer’s experience. Source: Really Good Emails We love this email from TradeGecko for a few reasons. The subject line