Belong Entertainment Inc.

Belong is pioneering FanTech by building the financial infrastructure of fandom — the financial layer that turns engagement into identity, access, and economic value.

Fans already drive billions in economic activity around the artists they love — across tickets, travel, merchandise, and everyday spending — yet almost none of that value flows back to artists. Belong changes that.

We connect fan identity to financial rails, enabling fans to be recognized and rewarded for their participation — while creating a new, recurring revenue stream for artists from the spending that already exists.

As the world shifts from the attention economy to the engagement economy, Belong transforms fandom into a measurable, bankable system — where identity drives activity, and activity creates value.

Co-founded by Nick Holmsten, former Global Head of Music at Spotify, and Ash Pournouri, who built Avicii into one of the world’s biggest artists.