Artificial Societies

Artificial Societies simulates how large groups of people respond to opinion surveys and react to information. We help global F100 enterprises anticipate how their most important stakeholders react to their most important decisions: from how investors and opinion-leaders react to comms messaging, to how high-value customers react to marketing strategies.

We are experts in human behaviour. James, our Founder and CEO, is a Cambridge psychologist and data scientist who led the seminal paper that studied how 33,000 AI chatbots interact. Patrick, our Founder and Chief Product Officer, is an Applied Behavioural Scientist with years of experience helping F500 enterprises conduct market research. They are joined by a team of behavioural scientists, social scientists, and political scientists, all with a passion for uniting technology and an understanding of humanity.

We know that every public-facing enterprise decision has million-dollar consequences. From how to position towards opinion-leaders, industry peers, and policymakers, to which marketing content to invest in, knowing how stakeholders would react matters. But traditional market research methods are too slow, too expensive, and often just fail to reach the stakeholders that truly matter.

We spend our lives solving this problem. Our offering is that we build bespoke AI simulations of high-value audiences, for insights on questions no one else can answer. We’ve built up over 2.5 million AI personas that are all grounded in real human behaviour – not just what people say, but also what they do.

But our enterprise partners choose us not just because we have achieved 95% accuracy in simulating human opinions compared to human self-replication - more importantly, they choose us because of our ability to deliver impossible research projects. Such as having insights in under 24 hours, such as being able to test sensitive strategies on high-value audiences with 100% security, without human risk.

As a result, we’ve delivered over 18 million responses to global Fortune 100 enterprises, that helped shape over 100 million dollars’ worth of decisions ranging from global expansion strategies, product positioning, advertising, and strategic communications.

Our vision of Artificial Societies is a Societal World Model that enables infinite experimentation, so that every organisation can have awareness of outcomes, before making a decision. No planes fly without a wind-tunnel; no medicines are approved without clinical trials; and yet, the biggest decision societies face today are taken as bets. We see Artificial Societies as a historically inevitable technology, and see it as our lives' mission to bring it to life.