ResearchBenchmarksUplift Modeling on Online A/B Test October 5, 2025 to October 12, 2025Follow-2.45Marketing Cost ChangeCanniUplift-2.5725-2.51125-2.45-2.38875Jul 6, 2026Evaluation ResultsMethodMethodLinksMarketing Cost ChangePlatform GMV ChangePlatform ROICanniUplift2026.07-2.454.086.69