# CTR prediction on Company advertising dataset (test)

Source: [CTR prediction on Company advertising dataset (test)](<https://www.sota2.com/research/sota/ctr-prediction-on-company-advertising-dataset-test>)

Collection index: [llms.txt](<https://www.sota2.com/research/llms.txt>)

Data updated: 2026-02-26T05:24:23.813Z

Evaluation of Click-Through Rate (CTR) prediction performance on the test split of the Company advertising dataset, measured using AUC and Logloss.

A research result applies to its stated dataset, split, metric and evaluation configuration. Compare like-for-like settings, preserve the metric's unit and direction, and distinguish paper-reported results from independent reproduction. The best result recorded here is not a claim of exhaustive, current global coverage.

| Scope | Recorded value |
| --- | --- |
| Task | CTR prediction |
| Dataset (including any stated split) | Company advertising dataset (test) |
| Metric | AUC |
| Unit | PERCENT |
| Direction | Higher is better |
| Results loaded | 9 of 9 |
| Coverage | All results currently returned for this benchmark |

Evaluation settings may differ between results. The original papers and recorded configurations are needed to establish comparability. A shared metric name alone does not establish an identical protocol.

## Metrics

- [AUC](<https://www.sota2.com/research/sota/ctr-prediction-on-company-advertising-dataset-test.md?metric=AUC>): Higher is better; unit: PERCENT.

- [Logloss](<https://www.sota2.com/research/sota/ctr-prediction-on-company-advertising-dataset-test.md?metric=Logloss>): Lower is better; unit: SCALAR.

## Recorded results

| Method | AUC | Result date | Report paper |
| --- | --- | --- | --- |
| DeepMCP | 76.74 | Not recorded | 68fa66171e209131cea0e425 |
| DeepMP | 76.63 | Not recorded | 68fa66171e209131cea0e425 |
| DeepCP | 76.1 | Not recorded | 68fa66171e209131cea0e425 |
| Wide&Deep | 75.94 | Not recorded | 68fa66171e209131cea0e425 |
| PNN | 75.93 | Not recorded | 68fa66171e209131cea0e425 |
| DeepFM | 75.92 | Not recorded | 68fa66171e209131cea0e425 |
| DNN | 75.79 | Not recorded | 68fa66171e209131cea0e425 |
| FM | 75.57 | Not recorded | 68fa66171e209131cea0e425 |
| LR | 74.04 | Not recorded | 68fa66171e209131cea0e425 |

### DeepMCP

AUC: 76.74. Result ID: 698cda028b517eb4331d2d6d.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Method origin paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Implementation](<https://github.com/oywtece/deepmcp>)

Recorded evaluation configuration: {"Components":"Pred+Match+Corr"}. This record does not assert independent reproduction.

### DeepMP

AUC: 76.63. Result ID: 698cda028b517eb4331d2d6c.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Method origin paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Implementation](<https://github.com/oywtece/deepmcp>)

Recorded evaluation configuration: {"Components":"Pred+Match"}. This record does not assert independent reproduction.

### DeepCP

AUC: 76.1. Result ID: 698cda028b517eb4331d2d6b.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Method origin paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Implementation](<https://github.com/oywtece/deepmcp>)

Recorded evaluation configuration: {"Components":"Pred+Corr"}. This record does not assert independent reproduction.

### Wide&Deep

AUC: 75.94. Result ID: 698cda028b517eb4331d2d69.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Method origin paper](<https://www.sota2.com/research/paper/68fa629e1e209131ce9fa416.md>)

[Implementation](<http://tensorflow.org/>)

Recorded evaluation configuration: Not recorded. This record does not assert independent reproduction.

### PNN

AUC: 75.93. Result ID: 698cda028b517eb4331d2d68.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Method origin paper](<https://www.sota2.com/research/paper/68fa62d81e209131ce9fb976.md>)

[Implementation](<https://github.com/Atomu2014/product-nets>)

Recorded evaluation configuration: Not recorded. This record does not assert independent reproduction.

### DeepFM

AUC: 75.92. Result ID: 698cda028b517eb4331d2d6a.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Method origin paper](<https://www.sota2.com/research/paper/68fa632f1e209131ce9fd2ab.md>)

Recorded evaluation configuration: Not recorded. This record does not assert independent reproduction.

### DNN

AUC: 75.79. Result ID: 698cda028b517eb4331d2d67.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

[Method origin paper](<https://www.sota2.com/research/paper/68fa64aa1e209131cea05fc7.md>)

Recorded evaluation configuration: {"Components":"Pred"}. This record does not assert independent reproduction.

### FM

AUC: 75.57. Result ID: 698cda028b517eb4331d2d66.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

Recorded evaluation configuration: Not recorded. This record does not assert independent reproduction.

### LR

AUC: 74.04. Result ID: 698cda028b517eb4331d2d65.

[Reporting paper](<https://www.sota2.com/research/paper/68fa66171e209131cea0e425.md>)

Recorded evaluation configuration: Not recorded. This record does not assert independent reproduction.

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