# Content Ranking on Snapchat Online A/B Testing (July-Dec 2025 Production Data)

Source: [Content Ranking on Snapchat Online A/B Testing (July-Dec 2025 Production Data)](<https://www.sota2.com/research/sota/content-ranking-on-snapchat-online-a-b-testing-july-dec-2025-production-data>)

Collection index: [llms.txt](<https://www.sota2.com/research/llms.txt>)

Data updated: 2026-05-01T06:32:53.526Z

Evaluation of Content Ranking model performance using live A/B test results collected from Snapchat production traffic between July and December 2025, focusing on user engagement metrics like story views and like rates.

A research result applies to its stated dataset, split, metric and evaluation configuration. Compare like-for-like settings, preserve the metric's unit and direction, and distinguish paper-reported results from independent reproduction. The best result recorded here is not a claim of exhaustive, current global coverage.

| Scope | Recorded value |
| --- | --- |
| Task | Content Ranking |
| Dataset (including any stated split) | Snapchat Online A/B Testing July to December 2025 (Production) |
| Metric | Spotlight Story View Lift (US) |
| Unit | PERCENT |
| Direction | Higher is better |
| Results loaded | 1 of 1 |
| Coverage | All results currently returned for this benchmark |

Evaluation settings may differ between results. The original papers and recorded configurations are needed to establish comparability. A shared metric name alone does not establish an identical protocol.

## Metrics

- [Spotlight Story View Lift (US)](<https://www.sota2.com/research/sota/content-ranking-on-snapchat-online-a-b-testing-july-dec-2025-production-data.md?metric=Spotlight%20Story%20View%20Lift%20(US)>): Higher is better; unit: PERCENT.

- [Non-Friend Story View Time Lift](<https://www.sota2.com/research/sota/content-ranking-on-snapchat-online-a-b-testing-july-dec-2025-production-data.md?metric=Non-Friend%20Story%20View%20Time%20Lift>): Higher is better; unit: PERCENT.

- [Content Like Rate Lift](<https://www.sota2.com/research/sota/content-ranking-on-snapchat-online-a-b-testing-july-dec-2025-production-data.md?metric=Content%20Like%20Rate%20Lift>): Higher is better; unit: PERCENT.

- [Content Timeliness Lift (\<1 day)](<https://www.sota2.com/research/sota/content-ranking-on-snapchat-online-a-b-testing-july-dec-2025-production-data.md?metric=Content%20Timeliness%20Lift%20(%3C1%20day)>): Higher is better; unit: PERCENT.

## Recorded results

| Method | Spotlight Story View Lift (US) | Result date | Report paper |
| --- | --- | --- | --- |
| LLM-Enhanced Topical Trend Detection | 0.86 | Not recorded | 69f4338e55a3c32af89fd12c |

### LLM-Enhanced Topical Trend Detection

Spotlight Story View Lift (US): 0.86. Result ID: 69f448c247f34ce924d9aa93.

[Reporting paper](<https://www.sota2.com/research/paper/69f4338e55a3c32af89fd12c.md>)

[Method origin paper](<https://www.sota2.com/research/paper/69f4338e55a3c32af89fd12c.md>)

Recorded evaluation configuration: {"Surface":"Ranking"}. This record does not assert independent reproduction.

Page 1 of 1. This is an index page, not the full collection.