The Double-Edged Sword of Knowledge Transfer: Diagnosing and Curing Fairness Pathologies in Cross-Domain Recommendation
About
Cross-domain recommendation (CDR) offers an effective strategy for improving recommendation quality in a target domain by leveraging auxiliary signals from source domains. Nonetheless, emerging evidence shows that CDR can inadvertently heighten group-level unfairness. In this work, we conduct a comprehensive theoretical and empirical analysis to uncover why these fairness issues arise. Specifically, we identify two key challenges: (i) Cross-Domain Disparity Transfer, wherein existing group-level disparities in the source domain are systematically propagated to the target domain; and (ii) Unfairness from Cross-Domain Information Gain, where the benefits derived from cross-domain knowledge are unevenly allocated among distinct groups. To address these two challenges, we propose a Cross-Domain Fairness Augmentation (CDFA) framework composed of two key components. Firstly, it mitigates cross-domain disparity transfer by adaptively integrating unlabeled data to equilibrate the informativeness of training signals across groups. Secondly, it redistributes cross-domain information gains via an information-theoretic approach to ensure equitable benefit allocation across groups. Extensive experiments on multiple datasets and baselines demonstrate that our framework significantly reduces unfairness in CDR without sacrificing overall recommendation performance, while even enhancing it.