IGDMRec: Behavior Conditioned Item Graph Diffusion for Multimodal Recommendation
About
Multimodal recommender systems (MRSs) are critical for various online platforms, offering users more accurate personalized recommendations by incorporating multimodal information of items. Structure-based MRSs have achieved state-of-the-art performance by constructing semantic item graphs, which explicitly model relationships between items based on modality feature similarity. However, such semantic item graphs are often noisy due to 1) inherent noise in multimodal information and 2) misalignment between item semantics and user-item co-occurrence relationships, which introduces false links and leads to suboptimal recommendations. To address this challenge, we propose Item Graph Diffusion for Multimodal Recommendation (IGDMRec), a novel method that leverages a diffusion model with classifier-free guidance to denoise the semantic item graph by integrating user behavioral information. Specifically, IGDMRec introduces a Behavior-conditioned Graph Diffusion (BGD) module, incorporating interaction data as conditioning information to guide the denoising of the semantic item graph. Additionally, a Conditional Denoising Network (CD-Net) is designed to implement the denoising process with manageable complexity. Finally, we propose a contrastive representation augmentation scheme that leverages both the denoised item graph and the original item graph to enhance item representations. \LL{Extensive experiments on four real-world datasets demonstrate the superiority of IGDMRec over competitive baselines, with robustness analysis validating its denoising capability and ablation studies verifying the effectiveness of its key components.