# Sponsored Question Answering

Source: [Sponsored Question Answering](<https://www.sota2.com/research/paper/68fa740a1e209131cea5f680>)

Collection index: [llms.txt](<https://www.sota2.com/research/llms.txt>)

Data updated: 2025-10-26T03:01:03.352Z

Authors: Tommy Mordo, Moshe Tennenholtz, Oren Kurland

Published: 2024-07-05T12:40:21.000Z

## Abstract

The potential move from search to question answering (QA) ignited the question of how should the move from sponsored search to sponsored QA look like. We present the first formal analysis of a sponsored QA platform. The platform fuses an organic answer to a question with an ad to produce a so called {\\em sponsored answer}. Advertisers then bid on their sponsored answers. Inspired by Generalized Second Price Auctions (GSPs), the QA platform selects the winning advertiser, sets the payment she pays, and shows the user the sponsored answer. We prove an array of results. For example, advertisers are incentivized to be truthful in their bids; i.e., set them to their true value of the sponsored answer. The resultant setting is stable with properties of VCG auctions.

## Recorded benchmark results

A research result applies to its stated dataset, split, metric and evaluation configuration. Compare like-for-like settings, preserve the metric's unit and direction, and distinguish paper-reported results from independent reproduction. The best result recorded here is not a claim of exhaustive, current global coverage.

## Original sources and implementation

[Original paper](<https://arxiv.org/abs/2407.04471>)

[PDF](<https://arxiv.org/pdf/2407.04471.pdf>)